5 Steps to Crush Course-Creation Procrastination
Jun 06, 2019
Online Course Benefits to Your Business
The list of benefits is compelling for someone trying to grow their business and customer base. A quality online course:
- nurtures relationships with clients
- positions you as an authority
- grows your brand
- strengthens customer loyalty
- allows your business to scale
- adds lucrative and often passive income streams
Many entrepreneurs are aware of these factors but haven't done anything about it yet. The reason varies from individual to individual; don't know anything about teaching, don't know what topic I could teach, don't know the best technology to use to make it happen, don't have the time - the list goes on.
For some, they know they want to have an online course, they know exactly what they want the course to be about, they aren't overly freaked out by the technology - they may even have an audience of clients and would-be clients clambering for their content...
...but they haven't done it yet. Even though they've been thinking about it for months. Or even years!
There are as many reasons for procrastination as there are procrastinators but it basically comes down to a few general categories:
- disliking the activity or subject matter - if this is your reason for stalling, maybe you're onto something. If you are not passionate about your subject matter or teaching people about it, it is probably best to not create a course about it! Or to have it as the main focus of your business. In which case, you're free! - stop worrying about creating that online course! Yay.
- perfectionism - if this is you, you may want to adopt the motto "Done is better than perfect". It will be hard but having a course to sell to your clients that you can tweak as you go on has a much bigger impact on your bottom line than a vision of the perfect course locked inside your head.
- overwhelm at the scope of a task - any time this is a factor, try to remember the old saying, "How do you eat an elephant?" - "One bite at a time." (first of all, eew! how did that become a saying?)
- not envisioning a path to completion - you do not need to know the complete path to get started. Know your destination and know where to source the info along the way to keep you on course
- doubt in one's ability - EVERYONE, short of full-blown psychopaths, deals with this at least some of the time. If you have clients who pay for and benefit from your help, then there is a market for your abilities
- fear of exposure - usually baseless but like the last item, something that many people - even the most accomplished - grapple with
- fear of failure/ fear of success - 'what if it doesn't work?' or, even scarier sometimes, 'what if it DOES?!' As an entrepreneur, you've been down this path at least a few times
- other priorities - there is a mountain of things on your to-do list. Apparently adding a new and lucrative income stream isn't one of them
Recognize yourself in any of these?
5 steps to crush your course-creation procrastination:
- Prioritize it - make the time to get clear with yourself on why this is important for you (see Benefits above) and, therefore, where it [should] sit in your to-do hierarchy. If you find that creating your course doesn't rank in your top 5 long-term business priorities then maybe it's not something you should be worrying about. You're free - stop worrying about it! Yay.
- Get accountable - an accountability coach or buddy is so helpful when you are trying to build or sustain momentum in a given project. Knowing someone else is
- invested, even tangentially, in our progress and success
- going to ask us about our progress
makes a huge psychological difference in how we execute on a given task. Accountability buddies are great because a) they are free and b) they are already in your corner (right?).
On the other hand, a coach with expertise in the relevant area can not just help you with accountability but also ensure you are taking the most efficient route to your goal; they
KNOW when you are on track and when you're not.
- Map it - analyze and plot out the steps that will be involved. Once your have the global picture, break it down into steps or phases and then get more granular with each step or phase as to what is involved. Once you have a well fleshed out map of what you need to do...
- Set deadlines - for yourself - and make it known to others! Using the material you created from step 3, sequence your steps and action entailed and then start putting deadlines on each phase and/or items within the phase. Stick to your deadlines like you would if you had given them to a client; strive to meet your deadlines and only revise your timeline if absolutely necessary. In this endeavor YOU are your own client, and it will pay off in the end
- Do the work - even if it's just a little bit each day, seeing your progress creates momentum. Go back and use the material you created in the step 3 to chart your progress and keep you on track
If you have identified that procrastination is the only thing between you and creating and selling your online course, look a little deeper, figure out your WHY, and then apply the 5 steps to crush your course-creation procrastination .